Visitor Spending and Arrivals Declined in September 2026
For Immediate Release: October 29, 2026
HONOLULU—Total spending by visitors in September 2026 was $1.41 billion (measured in nominal dollars), down 9.0 percent compared to September 2025, according to preliminary statistics from the Department of Business, Economic Development and Tourism (DBEDT). There were 672,990 total visitors in September 2026, a 3.6 percent decrease from September 2025 (697,986 visitors). Visitors who came in September 2026 spent more on an average daily basis ($283 per person, +5.4%) compared to the same month last year.
Between September 6 – 8, 2026, Hurricane Lowell passed close to the Hawaiian Islands and brought strong winds, heavy flooding, power outages and caused extensive damage to homes, businesses and infrastructure, especially on Kauai. Visitors who arrived by air service to the state during this period were affected by flight cancellations, re-routings and delays. Many visitors who came by out-of-state cruise ships could not visit all scheduled ports on their itineraries. In late September, Hurricane Nolo skirted just south of the Hawaiian Islands. Its massive outer rainbands brought heavy rain to Kauai, hampering clean-up efforts from Lowell.
In September 2026, total visitors’ average length of stay was shorter at 7.39 days, compared to September 2025 (8.25 days). The statewide average daily census¹ in September 2026 was 165,770 visitors, compared to 191,994 visitors (-13.7%) in September 2025.
In September 2026, 344,176 visitors arrived from the U.S. West, a 1.4 percent decline from September 2025 (349,028 visitors). In September 2026, total spending by U.S. West visitors was $674.0 million, the average daily spending was $278 per person and the average length of stay was 7.05 days. In September 2025, U.S. West visitors recorded total spending of $739.9 million (-8.9%), the average daily spending was $263 per person (+5.7%) and the average length of stay was 8.07 days (-12.6%).
In September 2026, there were 161,854 visitors from the U.S. East, down 1.3 percent from September 2025 (163,924 visitors). In September 2026, total spending by U.S. East visitors was $403.1 million; average daily spending was $314 per person and the average length of stay was 7.92 days. In September 2025, U.S. East visitors recorded total spending of $438.2 million (-8.0%); average daily spending was $299 per person (+5.0%) and the average length of stay was 8.93 days (-11.3%).
In September 2026, 67,527 visitors arrived from Japan, a decrease of 8.1 percent from September 2025 (73,506 visitors). In September 2026, total spending by Japanese visitors was $102.7 million; average daily spending was $248 per person and the average length of stay was 6.14 days. In September 2025, Japanese visitors recorded total spending of $110.1 million (-6.7%); average daily spending was $242 per person (+2.3%) and the average length of stay was 6.18 days (-0.7%).
In September 2026, 16,177 visitors arrived from Canada, a 4.6 percent drop from September 2025 (16,951 visitors). In September 2026, total spending by Canadian visitors was $38.5 million; average daily spending was $244 per person and the average length of stay was 9.75 days. In September 2025, Canadian visitors recorded total spending of $38.3 million (+0.4%); average daily spending was $238 per person (+2.8%) and the average length of stay was 9.52 days (+2.3%).
There were 65,783 visitors from all other international markets in September 2026, which included visitors from Oceania, Other Asia, Europe, Latin America, Guam, the Philippines, the Pacific Islands and other regions. In comparison, there were 78,613 visitors (-16.3%) from all other international markets in September 2025.
In September 2026, there were slightly more transpacific flights (4,439, +0.1%), but fewer seats (969,292, -1.3%) compared to September 2025 (4,433 transpacific flights with 981,849 seats).
Year-to-Date 2026
A total of 7,366,097 visitors arrived in the first nine months of 2026, which was an increase of 1.3 percent from 7,270,291 visitors in the first nine months of 2025.
In the first nine months of 2026, total visitor spending was $16.62 billion, up from $16.16 billion (+2.8%) in the first nine months of 2025.
Other Highlights
U.S. West: In September 2026, 259,643 visitors arrived from the Pacific region and 84,431 visitors came from the Mountain region. Eight out of 10 U.S. West visitors in September 2026 had been to Hawaii before (81.4%), while 18.6 percent were first-time visitors. In terms of accommodations, 56.1 percent of U.S. West visitors in September 2026 stayed in hotels, 14.2 percent stayed in condominiums, 13.9 percent stayed in timeshares, 9.6 percent stayed with friends and relatives and 8.9 percent stayed in rental homes.
In the first nine months of 2026, there were 3,806,742 visitors from the U.S. West, compared to 3,794,557 visitors (+0.3%) in the first nine months of 2025.
U.S. West visitors spent $8.03 billion in the first nine months of 2026, compared to $7.72 billion (+4.0%) in the first nine months of 2025. The average daily visitor spending in the first nine months of 2026 was $277 per person, higher than the first nine months of 2025 ($244 per person, +13.4%). Lodging, food and beverage, transportation, shopping, entertainment and recreation expenses all increased compared to the first nine months of 2025.
U.S. East: In September 2026, the three largest U.S. East regions in terms of visitor arrivals were the South Atlantic (41,898 visitors), West South Central (33,464 visitors) and East North Central (32,436 visitors). More than half of U.S. East visitors in September 2026 had been to Hawaii before (50.5%), while 49.5 percent were first-time visitors. In terms of lodging, 63.8 percent of U.S. East visitors in September 2026 stayed in hotels, 10.7 percent stayed in condominiums, 9.8 percent stayed in rental homes, 9.7 percent stayed in timeshares and 8.9 percent stayed with friends and relatives.
In the first nine months of 2026, 2,001,918 visitors arrived from the U.S. East, compared to 1,832,131 visitors (+9.3%) in the first nine months of 2025.
U.S. East visitors spent $5.37 billion in the first nine months of 2026, compared to $4.99 billion (+7.7%) in the first nine months of 2025. Daily visitor spending in the first nine months of 2026 of $314 per person increased from the first nine months of 2025 ($286 per person, +10.1%). Visitors spent more on lodging, food and beverage, transportation and shopping. Their entertainment and recreation expenses were similar to the first nine months of 2025.
Japan: Of the 67,527 visitors in September 2026, 66,308 visitors arrived on international flights and 1,219 visitors came on domestic flights. Seven out of 10 Japanese visitors in September 2026 were repeat visitors (70.3%), while 29.7 percent were first-time visitors to the islands. In terms of lodging, 77.3 percent of Japanese visitors in September 2026 stayed in hotels, 15.1 percent stayed in condominiums, 10.9 percent stayed in timeshares and 1.2 percent stayed with friends and relatives.
In the first nine months of 2026, there were 544,559 visitors from Japan, compared to 546,981 visitors (-0.4%) in the first nine months of 2025.
Visitors from Japan spent $807.4 million in the first nine months of 2026, compared to $811.5 million (-0.5%) in the first nine months of 2025. Daily visitor spending in the first nine months of 2026 ($246 per person) increased compared to the first nine months of 2025 ($244 per person, +1.0%). Visitors spent more on lodging and food and beverage, but less on entertainment and recreation. Their shopping and transportation expenses were about the same as the first nine months of 2025.
Canada: Of the 16,177 visitors in September 2026, 6,673 visitors came on domestic flights and 9,504 visitors arrived via direct air service from Canada. More than half of Canadian visitors in September 2026 (53.7%) had been to Hawaii before, while 46.3 percent were first-time visitors. In terms of lodging, 62.7 percent of Canadian visitors in September 2026 stayed in hotels, 17.6 percent stayed in condominiums, 8.4 percent stayed in timeshares, 7.1 percent stayed in rental homes and 5.9 percent stayed with friends and relatives.
In the first nine months of 2026, there were 269,085 visitors from Canada, compared to 283,260 visitors (-5.0%) in the first nine months of 2025.
Visitors from Canada spent $707.7 million in the first nine months of 2026, compared to $722.9 million (-2.1%) in the first nine months of 2025. Daily visitor spending in the first nine months of 2026 of $227 per person was slightly lower compared to the first nine months of 2025 ($228 per person, -0.8%). Visitors spent more on food and beverage, transportation and shopping, but less on lodging, entertainment and recreation compared to the first nine months of 2025.
Island Highlights
Oahu: There were 413,341 visitors to Oahu in September 2026 compared to 447,567 visitors (-7.6%) in September 2025. Visitor spending on Oahu was $669.8 million in September 2026 compared to $714.5 million (-6.3%) in September 2025. The average daily census on Oahu was 85,146 visitors in September 2026 compared to 99,884 visitors (-14.8%) in September 2025.
In the first nine months of 2026, there were 4,275,213 visitors to Oahu, compared to 4,285,702 visitors (-0.2%) in the first nine months of 2025. For the first nine months of 2026, total visitor spending was $7.46 billion, an increase from $7.10 billion (+5.0%) in the first nine months of 2025.
Maui: Three years and one month after the wildfires of August 8, 2023, there were 190,404 visitors to Maui in September 2026, up from 172,327 visitors (+10.5%) in September 2025. Even though there were more visitors on Maui, their shorter length of stay (6.48 days, -10.8%) resulted in decreased total visitor spending in September 2026 ($409.3 million) compared to September 2025 ($415.4 million, -1.5%). The average daily census on Maui was 41,145 visitors in September 2026 compared to 41,741 visitors (-1.4%) in September 2025.
In the first nine months of 2026, there were 2,010,244 visitors to Maui, compared to 1,888,613 visitors (+6.4%) in the first nine months of 2025. For the first nine months of 2026, total visitor spending was $4.71 billion, compared to $4.39 billion (+7.2%) in the first nine months of 2025.
Kauai: Tourism on Kauai was severely impacted by the effects of Hurricane Lowell. There were 60,224 visitors in September 2026, a 35.0 percent decrease compared to September 2025 (92,626 visitors). Visitor spending was $105.4 million in September 2026 compared to $189.1 million (-44.3%) in September 2025. The average daily census on Kauai was 11,520 visitors in September 2026 compared to 21,027 visitors
(-45.2%) in September 2025.
In the first nine months of 2026, there were 1,049,307 visitors to Kauai, compared to 1,073,345 visitors (-2.2%) in the first nine months of 2025. For the first nine months of 2026, total visitor spending was $2.08 billion, compared to $2.21 billion (-5.7%) in the first nine months of 2025.
Hawaii Island: There were 117,823 visitors to Hawaii Island in September 2026 compared to 118,085 visitors (-0.2%) in September 2025. Visitor spending of $214.4 million in September 2026 increased from September 2025 ($212.1 million, +1.1%). The average daily census on Hawaii Island was 25,382 visitors in September 2026 compared to 25,867 visitors (-1.9%) in September 2025.
In the first nine months of 2026, there were 1,323,029 visitors to Hawaii Island, compared to 1,301,322 visitors (+1.7%) in the first nine months of 2025. For the first nine months of 2026, total visitor spending was $2.31 billion, compared to $2.33 billion (-0.6%) in the first nine months of 2025.
Flights and Air Seats to Hawaii
Domestic Flights
There were 3,819 nonstop domestic flights with 802,236 seats from the continental U.S. in September 2026, compared to 3,698 flights (+3.3%) with 780,686 seats (+2.8%) in September 2025.
U.S. West: For September 2026, 3,517 scheduled flights with 722,688 seats serviced Hawaii from U.S. West.
Air capacity increased from September 2025 (3,420 flights, +2.8% with 705,026 seats, +2.5%). Fewer scheduled seats from Anchorage, Las Vegas, Oakland, Sacramento, San Jose and Seattle were offset by growth in seats from Denver, Los Angeles, Ontario California, Phoenix, Portland, Salt Lake City, San Diego, San Francisco, as well as service from Burbank that did not operate in September 2025.
U.S. East: For September 2026, 284 scheduled flights with 76,483 seats operated to Hawaii from U.S. East.
Air capacity increased from September 2025 (272 flights, +4.4% with 74,429 seats, +2.8%). Discontinued service from Boston was offset by growth in seats from Dallas, Detroit, Minneapolis and New York JFK.
International Flights
In September 2026, there were 620 nonstop flights with 167,056 seats to Hawaii from international points of origin including Japan, Canada, Korea, Oceania, Guam, Manila and many other Pacific islands. Air capacity decreased compared to September 2025 (735 flights, -15.6% with 201,163 seats, -17.0%).
Japan: In September 2026, there were 331 scheduled flights with 92,977 seats from Japan.
Capacity decreased compared to September 2025 (383 flights, -13.6% with 111,404 seats, -16.5%) due to fewer seats from Haneda, Nagoya, Osaka, Narita and discontinued service from Fukuoka.
Canada: There were 65 scheduled flights with 11,400 seats from Canada in September 2026.
Air capacity declined from September 2025 (85 flights, -23.5% with 14,640 seats, -22.1%), due to reduced service from Calgary and Vancouver.
Oceania:
- Australia: In September 2026, there were 46 scheduled flights with 12,058 seats from Sydney, Australia. Air capacity decreased compared to September 2025, (66 flights, -30.3% with 17,893 seats, -32.6%), due to discontinued service from Melbourne and fewer seats from Sydney.
- New Zealand: In September 2026, there were 13 scheduled flights with 3,575 seats from Auckland, compared to 12 flights (+8.3%) with 3,300 seats (+8.3%) in September 2025.
Other Asia:
- China: There have been no direct flights from China to Hawaii since service ended in early February 2020.
- Korea: There were 68 scheduled flights with 21,216 seats from Seoul in September 2026, compared to 89 flights (-23.6%) with 27,184 seats (-22.0%) in September 2025.
- Taiwan: Direct air service from Taipei to Hawaii ended in April 2020.
Other Markets:
- Guam: There were 30 scheduled flights with 10,500 seats from Guam in September 2026, the same as in September 2025.
- Philippines: There were 15 scheduled flights with 4,572 seats from Manila in September 2026 compared to 17 flights (-11.8%) with 5,253 seats (-13.0%) in September 2025.
- Samoa: There were four scheduled flights with 680 seats from Apia in September 2026 compared to four flights (0.0%) with 664 seats (+2.4%) in September 2025.
- Rarotonga: There were four scheduled flights with 756 seats from the Cook Islands in September 2026, the same as in September 2025.
- Kiribati: There were five scheduled flights with 850 seats from Christmas Island in September 2026 compared to four flights (+25.0%) with 664 seats (+28.0%) in September 2025.
- Marshall Islands: There were 17 scheduled flights with 2,788 seats from Majuro in September 2026 compared to 8 flights (+112.5%) with 1,328 seats (+109.9%) in September 2025.
- Fiji: There were four scheduled flights with 680 seats from Nadi in September 2026 compared to four flights (0.0%) with 664 seats (+2.4%) in September 2025.
- American Samoa: There were nine scheduled flights with 2,502 seats from Pago Pago in September 2026 compared to 14 flights (-35.7%) with 3,892 seats (-35.7%) in September 2025.
- French Polynesia: There were nine scheduled flights with 2,502 seats from Papeete in September 2026 compared to four flights (+125.0%) with 1,112 seats (+125.0%) in September 2025.
In the first nine months of 2026, there were 46,640 transpacific flights with 10,220,924 seats, compared to 44,224 flights (+5.5%) with 9,832,072 seats (+4.0%) in the first nine months of 2025.
Cruise Ship Visitors
In September 2026, 17,473 visitors came via eight out-of-state cruise ships. There were 1,778 visitors who flew to the state to board a turnaround trip aboard one of the out-of-state cruise ships. A turnaround trip occurs when visitors that arrive by cruise ship depart by air after touring the islands. After the initial group of cruise visitors leaves, a new group of visitors flies to the state to board that ship, tour the islands, then most of them will remain with the ship to visit the next out-of-state port. Another 8,423 visitors came by air service to board the Hawaii-homeported ship Pride of America for their seven-day interisland trip.
Hurricane Lowell caused structural and debris damage resulting in the closure of Nawiliwili Harbor from September 7-17, 2026. Because of the closure, three out-of-state cruise ships and two voyages from the Pride of America could not make their scheduled port calls on Kauai. To adapt, these ships altered their itineraries by remaining at sea during the severe weather, extending their stays at other island ports, or departing the state ahead of schedule.
In September 2025, 15,964 visitors came to Hawaii by way of eight out-of-state cruise ships. Another 8,717 visitors came by air service to board the Hawaii-homeported ship Pride of America.
In the first nine months of 2026, 115,246 visitors came to Hawaii via 57 trips aboard out-of-state cruise ships. There were 8,279 visitors who flew to the state to board turnaround trips. Another 88,901 visitors flew to Hawaii and boarded the Pride of America.
In the first nine months of 2025, 100,298 visitors came via 55 trips aboard out-of-state cruise ships. There were 4,312 visitors who flew to Honolulu to board turnaround trips. Another 80,973 visitors flew to Hawaii and boarded the Pride of America.
Statement by DBEDT Director James Kunane Tokioka
Kauai tourism recovery efforts are underway as the island works to rebuild its visitor infrastructure and support local businesses following Hurricane Lowell. In addition, the state of Hawaii and DBEDT funded a business recovery grant program administered by the Chamber of Commerce Hawaii, it offers $5,000 and $10,000 grants for non agricultural small businesses and nonprofits impacted by the storm.
Community partners have also stepped forward to assist in islandwide recovery efforts. HerbieGives, founded by Nate and Nick Herbig, mobilized emergency resources in coordination with local organizations to deliver critical supplies, temporary housing and direct support to affected Kauai families. Priscilla Chan and Mark Zuckerberg also provided assistance to strengthen recovery initiatives across the island.
1/ Average daily census measures the number of visitors present on any given day.
# # #
View the September 2026 tables here.
MEDIA CONTACTS:
Laci Goshi
Communications Officer
Department of Business, Economic Development & Tourism, State of Hawaii
(808) 518-5480
Jennifer Chun
Director of Tourism Research
Department of Business, Economic Development & Tourism, State of Hawaii
(808) 973-9446
| 2026P | 2025 | % change | 2026P YTD | 2025 YTD | % change | |
|---|---|---|---|---|---|---|
| TOTAL EXPENDITURES ($ MILLION) | 1,407.3 | 1,546.8 | -9.0 | 16,622.2 | 16,163.5 | 2.8 |
| Total by air | 1,398.9 | 1,537.8 | -9.0 | 16,572.7 | 16,113.8 | 2.8 |
| U.S. Total | 1,077.1 | 1,178.1 | -8.6 | 13,403.1 | 12,711.2 | 5.4 |
| U.S. West | 674.0 | 739.9 | -8.9 | 8,028.5 | 7,722.5 | 4.0 |
| U.S. East | 403.1 | 438.2 | -8.0 | 5,374.6 | 4,988.8 | 7.7 |
| Japan | 102.7 | 110.1 | -6.7 | 807.4 | 811.5 | -0.5 |
| Canada | 38.5 | 38.3 | 0.4 | 707.7 | 722.9 | -2.1 |
| All Others | 180.6 | 211.3 | -14.5 | 1,654.4 | 1,868.1 | -11.4 |
| Visitor arrivals by cruise ships | 8.4 | 9.0 | -6.0 | 49.5 | 49.7 | -0.3 |
| TOTAL VISITOR DAYS | 4,973,089 | 5,759,828 | -13.7 | 58,946,845 | 63,138,424 | -6.6 |
| Total by air | 4,895,813 | 5,674,770 | -13.7 | 58,466,447 | 62,664,755 | -6.7 |
| U.S. Total | 3,710,148 | 4,280,063 | -13.3 | 46,108,023 | 49,107,956 | -6.1 |
| U.S. West | 2,427,881 | 2,816,121 | -13.8 | 29,015,620 | 31,641,099 | -8.3 |
| U.S. East | 1,282,268 | 1,463,942 | -12.4 | 17,092,403 | 17,466,857 | -2.1 |
| Japan | 414,425 | 454,526 | -8.8 | 3,277,742 | 3,327,268 | -1.5 |
| Canada | 157,669 | 161,422 | -2.3 | 3,123,247 | 3,165,028 | -1.3 |
| All Others | 613,571 | 778,759 | -21.2 | 5,957,435 | 7,064,504 | -15.7 |
| Visitor arrivals by cruise ships | 77,276 | 85,058 | -9.1 | 480,398 | 473,669 | 1.4 |
| VISITOR ARRIVALS | 672,990 | 697,986 | -3.6 | 7,366,097 | 7,270,291 | 1.3 |
| Total by air | 655,517 | 682,022 | -3.9 | 7,250,851 | 7,169,993 | 1.1 |
| U.S. Total | 506,030 | 512,952 | -1.3 | 5,808,660 | 5,626,688 | 3.2 |
| U.S. West | 344,176 | 349,028 | -1.4 | 3,806,742 | 3,794,557 | 0.3 |
| U.S. East | 161,854 | 163,924 | -1.3 | 2,001,918 | 1,832,131 | 9.3 |
| Japan | 67,527 | 73,506 | -8.1 | 544,559 | 546,981 | -0.4 |
| Canada | 16,177 | 16,951 | -4.6 | 269,085 | 283,260 | -5.0 |
| All Others | 65,783 | 78,613 | -16.3 | 628,548 | 713,063 | -11.9 |
| Visitor arrivals by cruise ships | 17,473 | 15,964 | 9.5 | 115,246 | 100,298 | 14.9 |
| AVERAGE DAILY CENSUS | 165,770 | 191,994 | -13.7 | 215,923 | 231,276 | -6.6 |
| Total by air | 163,194 | 189,159 | -13.7 | 214,163 | 229,541 | -6.7 |
| U.S. Total | 123,672 | 142,669 | -13.3 | 168,894 | 179,883 | -6.1 |
| U.S. West | 80,929 | 93,871 | -13.8 | 106,284 | 115,901 | -8.3 |
| U.S. East | 42,742 | 48,798 | -12.4 | 62,610 | 63,981 | -2.1 |
| Japan | 13,814 | 15,151 | -8.8 | 12,006 | 12,188 | -1.5 |
| Canada | 5,256 | 5,381 | -2.3 | 11,440 | 11,594 | -1.3 |
| All Others | 20,452 | 25,959 | -21.2 | 21,822 | 25,877 | -15.7 |
| Visitor arrivals by cruise ships | 2,576 | 2,835 | -9.1 | 1,760 | 1,735 | 1.4 |
| AVERAGE LENGTH OF STAY | 7.39 | 8.25 | -10.5 | 8.00 | 8.68 | -7.9 |
| Total by air | 7.47 | 8.32 | -10.2 | 8.06 | 8.74 | -7.7 |
| U.S. Total | 7.33 | 8.34 | -12.1 | 7.94 | 8.73 | -9.1 |
| U.S. West | 7.05 | 8.07 | -12.6 | 7.62 | 8.34 | -8.6 |
| U.S. East | 7.92 | 8.93 | -11.3 | 8.54 | 9.53 | -10.4 |
| Japan | 6.14 | 6.18 | -0.7 | 6.02 | 6.08 | -1.1 |
| Canada | 9.75 | 9.52 | 2.3 | 11.61 | 11.17 | 3.9 |
| All Others | 9.33 | 9.91 | -5.8 | 9.48 | 9.91 | -4.3 |
| Visitor arrivals by cruise ships | 4.42 | 5.33 | -17.0 | 4.17 | 4.72 | -11.7 |
| PER PERSON PER DAY SPENDING ($) | 283.0 | 268.5 | 5.4 | 282.0 | 256.0 | 10.2 |
| Total by air | 285.7 | 271.0 | 5.4 | 283.5 | 257.1 | 10.2 |
| U.S. Total | 290.3 | 275.3 | 5.5 | 290.7 | 258.8 | 12.3 |
| U.S. West | 277.6 | 262.7 | 5.7 | 276.7 | 244.1 | 13.4 |
| U.S. East | 314.4 | 299.3 | 5.0 | 314.4 | 285.6 | 10.1 |
| Japan | 247.8 | 242.2 | 2.3 | 246.3 | 243.9 | 1.0 |
| Canada | 244.1 | 237.5 | 2.8 | 226.6 | 228.4 | -0.8 |
| All Others | 294.3 | 271.3 | 8.5 | 277.7 | 264.4 | 5.0 |
| Visitor arrivals by cruise ships | 109.0 | 105.4 | 3.4 | 103.1 | 104.9 | -1.7 |
| PER PERSON PER TRIP SPENDING ($) | 2,091.2 | 2,216.1 | -5.6 | 2,256.6 | 2,223.2 | 1.5 |
| Total by air | 2,134.0 | 2,254.8 | -5.4 | 2,285.6 | 2,247.4 | 1.7 |
| U.S. Total | 2,128.6 | 2,296.7 | -7.3 | 2,307.4 | 2,259.1 | 2.1 |
| U.S. West | 1,958.4 | 2,119.9 | -7.6 | 2,109.0 | 2,035.1 | 3.6 |
| U.S. East | 2,490.4 | 2,673.1 | -6.8 | 2,684.7 | 2,722.9 | -1.4 |
| Japan | 1,520.7 | 1,497.9 | 1.5 | 1,482.7 | 1,483.6 | -0.1 |
| Canada | 2,379.2 | 2,262.0 | 5.2 | 2,630.1 | 2,552.2 | 3.1 |
| All Others | 2,745.4 | 2,687.8 | 2.1 | 2,632.1 | 2,619.8 | 0.5 |
| Visitor arrivals by cruise ships | 482.2 | 561.6 | -14.1 | 429.9 | 495.5 | -13.2 |
P=Preliminary data.
Source: Department of Business, Economic Development & Tourism
| TOTAL EXPENDITURES in $mil.) | 2026P | 2025 | % change | 2026P YTD | 2025 YTD | % change |
|---|---|---|---|---|---|---|
| TOTAL EXPENDITURES ($mil.) | 1,407.3 | 1,546.8 | -9.0 | 16,622.2 | 16,163.5 | 2.8 |
| Total by air | 1,398.9 | 1,537.8 | -9.0 | 16,572.7 | 16,113.8 | 2.8 |
| Oahu | 669.8 | 714.5 | -6.3 | 7,459.7 | 7,102.8 | 5.0 |
| Maui | 409.3 | 415.4 | -1.5 | 4,705.4 | 4,387.9 | 7.2 |
| Molokai | N/A | 1.9 | N/A | N/A | 20.2 | N/A |
| Lanai | N/A | 4.8 | N/A | N/A | 69.4 | N/A |
| Kauai | 105.4 | 189.1 | -44.3 | 2,080.1 | 2,205.1 | -5.7 |
| Hawaii Island | 214.4 | 212.1 | 1.1 | 2,313.5 | 2,328.4 | -0.6 |
| Visitor arrivals by cruise ships | 8.4 | 9.0 | -6.0 | 49.5 | 49.7 | -0.3 |
| TOTAL VISITOR DAYS | 4,973,089 | 5,759,828 | -13.7 | 58,946,845 | 63,138,424 | -6.6 |
| Total by air | 4,895,813 | 5,674,770 | -13.7 | 58,466,447 | 62,664,755 | -6.7 |
| Oahu | 2,554,392 | 2,996,526 | -14.8 | 29,362,756 | 29,951,047 | -2.0 |
| Maui | 1,234,345 | 1,252,231 | -1.4 | 14,006,385 | 14,729,217 | -4.9 |
| Molokai | N/A | 10,338 | N/A | N/A | 104,557 | N/A |
| Lanai | N/A | 8,854 | N/A | N/A | 115,156 | N/A |
| Kauai | 345,608 | 630,809 | -45.2 | 6,519,573 | 7,952,801 | -18.0 |
| Hawaii Island | 761,467 | 776,011 | -1.9 | 8,534,992 | 9,811,975 | -13.0 |
| Visitor arrivals by cruise ships | 77,276 | 85,058 | -9.1 | 480,398 | 473,669 | 1.4 |
| VISITOR ARRIVALS | 672,990 | 697,986 | -3.6 | 7,366,097 | 7,270,291 | 1.3 |
| Total by air | 655,517 | 682,022 | -3.9 | 7,250,851 | 7,169,993 | 1.1 |
| Oahu | 413,341 | 447,567 | -7.6 | 4,275,213 | 4,285,702 | -0.2 |
| Maui | 190,404 | 172,327 | 10.5 | 2,010,244 | 1,888,613 | 6.4 |
| Molokai | N/A | 2,371 | N/A | N/A | 16,119 | N/A |
| Lanai | N/A | 2,247 | N/A | N/A | 23,860 | N/A |
| Kauai | 60,224 | 92,626 | -35.0 | 1,049,307 | 1,073,345 | -2.2 |
| Hawaii Island | 117,823 | 118,085 | -0.2 | 1,323,029 | 1,301,322 | 1.7 |
| Visitor arrivals by cruise ships | 17,473 | 15,964 | 9.5 | 115,246 | 100,298 | 14.9 |
| AVERAGE DAILY CENSUS | 165,770 | 191,994 | -13.7 | 215,923 | 231,276 | -6.6 |
| Total by air | 163,194 | 189,159 | -13.7 | 214,163 | 229,541 | -6.7 |
| Oahu | 85,146 | 99,884 | -14.8 | 107,556 | 109,711 | -2.0 |
| Maui | 41,145 | 41,741 | -1.4 | 51,305 | 53,953 | -4.9 |
| Molokai | N/A | 345 | N/A | N/A | 383 | N/A |
| Lanai | N/A | 295 | N/A | N/A | 422 | N/A |
| Kauai | 11,520 | 21,027 | -45.2 | 23,881 | 29,131 | -18.0 |
| Hawaii Island | 25,382 | 25,867 | -1.9 | 31,264 | 35,941 | -13.0 |
| Visitor arrivals by cruise ships | 2,576 | 2,835 | -9.1 | 1,760 | 1,735 | 1.4 |
| AVERAGE LENGTH OF STAY | 7.39 | 8.25 | -10.5 | 8.00 | 8.68 | -7.9 |
| Total by air | 7.47 | 8.32 | -10.2 | 8.06 | 8.74 | -7.7 |
| Oahu | 6.18 | 6.70 | -7.7 | 6.87 | 6.99 | -1.7 |
| Maui | 6.48 | 7.27 | -10.8 | 6.97 | 7.80 | -10.7 |
| Molokai | N/A | 4.36 | N/A | N/A | 6.49 | N/A |
| Lanai | N/A | 3.94 | N/A | N/A | 4.83 | N/A |
| Kauai | 5.74 | 6.81 | -15.7 | 6.21 | 7.41 | -16.1 |
| Hawaii Island | 6.46 | 6.57 | -1.7 | 6.45 | 7.54 | -14.4 |
| Visitor arrivals by cruise ships | 4.42 | 5.33 | -17.0 | 4.17 | 4.72 | -11.7 |
| PER PERSON PER DAY SPENDING ($) | 283.0 | 268.5 | 5.4 | 282.0 | 256.0 | 10.2 |
| Total by air | 285.7 | 271.0 | 5.4 | 283.5 | 257.1 | 10.2 |
| Oahu | 262.2 | 238.5 | 10.0 | 254.1 | 237.1 | 7.1 |
| Maui | 331.6 | 331.8 | -0.1 | 335.9 | 297.9 | 12.8 |
| Molokai | N/A | 182.5 | N/A | N/A | 192.9 | N/A |
| Lanai | N/A | 542.2 | N/A | N/A | 602.7 | N/A |
| Kauai | 304.9 | 299.8 | 1.7 | 319.1 | 277.3 | 15.1 |
| Hawaii Island | 281.6 | 273.3 | 3.0 | 271.1 | 237.3 | 14.2 |
| Visitor arrivals by cruise ships | 109.0 | 105.4 | 3.4 | 103.1 | 104.9 | -1.7 |
| PER PERSON PER TRIP SPENDING ($) | 2,091.2 | 2,216.1 | -5.6 | 2,256.6 | 2,223.2 | 1.5 |
| Total by air | 2,134.0 | 2,254.8 | -5.4 | 2,285.6 | 2,247.4 | 1.7 |
| Oahu | 1,620.5 | 1,596.5 | 1.5 | 1,744.9 | 1,657.3 | 5.3 |
| Maui | 2,149.6 | 2,410.8 | -10.8 | 2,340.7 | 2,323.4 | 0.7 |
| Molokai | N/A | 795.7 | N/A | N/A | 1,251.5 | N/A |
| Lanai | N/A | 2,136.2 | N/A | N/A | 2,908.9 | N/A |
| Kauai | 1,749.8 | 2,041.6 | -14.3 | 1,982.4 | 2,054.4 | -3.5 |
| Hawaii Island | 1,819.8 | 1,795.9 | 1.3 | 1,748.7 | 1,789.2 | -2.3 |
| Visitor arrivals by cruise ships | 482.2 | 561.6 | -14.1 | 429.9 | 495.5 | -13.2 |
P=Preliminary data.
N/A = Due to limited data, Molokai and Lanai visitor statistics were not available.
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